Innovation: Every day we “vote with our wallets” by deciding what we put in our bodies. Many of us make one particular choice with environmental repercussions 2-5 times a day: drinking a nice cup of coffee. Coffee will be a paradigmatic case study of an industry embracing regenerative practices not necessarily because it is the right thing to do, but due to necessity stemming from the failures of industrial production. If we want to keep consuming coffee at the pace we do now, regenerative agroforestry will need to become the norm in the coming decades. This will be done by new brands focused on both providing producers pathways to regenerative practices and marketing environmental outcomes to consumers, as well as corporates who recognize the necessity of systemic change.
☕The Inevitability of Regenerative Coffee?
☕The Inevitability of Regenerative Coffee?
☕The Inevitability of Regenerative Coffee?
Innovation: Every day we “vote with our wallets” by deciding what we put in our bodies. Many of us make one particular choice with environmental repercussions 2-5 times a day: drinking a nice cup of coffee. Coffee will be a paradigmatic case study of an industry embracing regenerative practices not necessarily because it is the right thing to do, but due to necessity stemming from the failures of industrial production. If we want to keep consuming coffee at the pace we do now, regenerative agroforestry will need to become the norm in the coming decades. This will be done by new brands focused on both providing producers pathways to regenerative practices and marketing environmental outcomes to consumers, as well as corporates who recognize the necessity of systemic change.