Interesting article, though I have to say I question your statistic that in the UK "65% of agricultural land is unsuitable for crops" - would you provide a source for this, as living in the UK, it just seems incorrect! I do think meat reduction is necessary, we are eating more than ever, and we now have other ways to get the same nutrients from plant based whole foods and natural supplements that are much friendlier to the planet. However, I do think it should be factory farmed meat (which is actually 85%+ of worldwide supply) that should be cut first - so maybe a first step is to go back to how it used to be where people would eat meat once a week and where people are prepared to pay more for meat, so that we can at least reduce the bulk of animal suffering, then concentrate on reducing animal suffering across the board in a slow and sustainable way.

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